In order to stay competitive, market experts believe that a company has to use emerging communication networks to stay ahead. This has forced many companies to concentrate more on using product placement or branded entertainment as a new way to connect with consumers. In the current fast-changing technologies, people will be able to see and remember mass media advertisements thus increasing retention rates. Learn more how does product placement work.
Product placement also is known as branded entertainment can be defined as a concealed communication channel; concealed in that companies nowadays use television shows or films to sell their ideas, products, and services. Since they are featured in the most popular shows and movies on the television, it will be hard for a consumer not to notice. The main aim of product placement is to enable consumers to associate more with the product brands thus increase in sales and revenue.
Since the old fashioned marketing strategies are becoming outdated and are losing popularity marketers are opting to use branded entertainment approaches. Branded entertainment is by far more efficient if the sole aim is to reach a large audience. Using television films and shows ensures that you archive target marketing as people get to see what they need on personal levels. However, some critics argue that this type of marketing one cannot differentiate between media content and reality. This type of advertisement has continued to gain popularity whether paid or non-paid despite negative opinions from the critics. It's evident that all the companies would want to take advantage to improve their revenue.
Reports have indicated that product placement is widely being used in most of the fast developing marketplaces. For instance, there are those nations that have been ranked among the top counties worldwide to embrace product placement and are believed to grow stronger in the coming years to catch up with companies in the USA. Product placement success in most of the countries is attributed to the fact that they have fully embraced the phenomenon and they are believed to have joined forces with some of the top renowned brands. Visit this website http://chrisdeblasio.com/ to get more info about product placement work.
Although marketers are putting products thinly in advertisements, their main aim is to create a good impression on the viewers, thus improving the brand name. This is the reason product placement and branded entertainment in nowadays preferred to increase brand awareness. If you intend to stay ahead of competitors and archive success, it's suitable to use this marketing strategy.
For further info, check out this link: https://en.wikipedia.org/wiki/Product_placement